Must My Aspiring Content Creator Friend Stop Exploiting Me for Material?

The Prosecution: Beth

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is trying to be. She makes video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inopportune moments. Often I'm in conversation to someone else, or we're simply hanging out in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. I've been invited to several industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we make together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: observing the nuances, sharing them with an audience that values the art behind it. I never intend to make Beth uneasy. Taking her to industry events was my way of offering access, giving her a chance to witness behind-the-scenes moments that could help her career in design too. That isn't leverage, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see the benefits the work we create together can achieve: an opening. I know not all people enjoys being filmed, but sometimes unplanned moments is what makes material genuine. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in minor capacities. I thought recording a short video now and then would be fun for Beth. Creativity flourishes in partnership, and having Beth around makes projects lively and enjoyable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I document our time together.

I cherish our friendship profoundly and don’t want making videos to come between us. I am ready to compromise: like asking before filming, and avoiding angles that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously making content is not a substitute for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it's her job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is willing material. She must to honor Beth’s personal space.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic memories, where true emotions are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Anne Smith
Anne Smith

Elara Vance is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.